By 2018, video content will represent 80% of all internet traffic. In today's age of technology, consumers are spending more and more screen time scrolling through content. Whether thats social media, shopping, or researching products, consumer are constantly receiving this data through the world wide web.. Some shocking statistics from a HubSpot marketing blog post will provide insight on the importance of video content for your website. Take a look at just a few of the statistics:
Using the word “video” in an email subject line boosts openrates by 19% and clickthrough rates by 65%. (Source)
In a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2016. (Source)
62% of B2B marketers rated videos as an effective content marketing tactic in 2016. (Source)
Incorporating video content on your website has many advantages and endless opportunities. Listed below are 3 reasons to why it is important:
1. Humanize your brand.
Video allows you to put a face to the name and connect with your audience. Trust is important in any business. The use of images, video, and other forms of media allow for deeper communication that appeals to the senses. Creating that emotional connection is what keeps the customers coming back.
As more and more people shop online, retailers and service provide will have to find ways to connect with the audience on an emotional level without being in person. Video, unlike any other form of media, allows the audience to step into the roles of the subject and creates humanize personas. Thats why 80% of people who watch a video ad will be able to recall it a month later and 12% will purchase the product from the ad.
2. Higher Engagement Rates
Adding a video to marketing emails can boost click-through rates by 200-300%.
Embedding videos in landing pages can increase conversion rates by 80%.
90% of customers report that product videos help them make purchasing decisions.
The list goes on. One of the most important aspects of video content on your website is it increases your SEO. Having content on your website helps with quality. It sends signals to search engines that your website is providing relevant content to the inquirer. The video sitemap can be utilized to increase your keyword count. Hosting your video on YouTube (owned by google) can create inbound links to your website as well as traffic.
If you are creative and clever (like Blitz Studios) there is a chance your video goes viral. If that is the case, have your inventory ready to be shipped because it is selling fast.
3. Stand Out from Competition.
Currently, 51 percent of websites have video with that number expecting to increase to 64% next year. With all the advantages of video, and consumers demanding it more, why are you waiting? Being behind the curve in business is the last thing your company wants. There are endless opportunities to adding video content for whatever industry your business is in. If you are interested in video content and want to learn more follow Blitz Studios on social media.