Leverage your brand messaging through your customers with the power of Blitz Studios' creative vision.
WHY ARE TESTIMONIAL VIDEOS IMPORTANT?
Anyone can talk about how great their product or service is but what really matters are the reviews. Seeing outside sources talk about the product or service can make a huge impact on the decision making process for potential clients. When one of your customers is willing to talk on your behalf, it speaks volumes to potential clients.
Videos have a 95% retention rate while people only remember 12% of textual information. Sharing the amazing things customers are saying about your business will lower bounce rate and increase conversion rates.
While a great testimonial video can provide entertainment for potential customers, it also provides a great way to educate potential customers on your product or service. You can answer frequently asked questions, resolve pain, and show professionalism.
CONSIDER THESE STATS
90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions.
Visual content is 40 times more likely to be shared than regular content.
97% of B2B buyers feel that user-generated content like reviews are more credible than other types of content.
70% of people will trust a recommendation from someone they don’t even know.
PEER TO PEER MARKETING WORKS
Blitz Studios is Your Testimonial Video Production Company
Customer testimonial videos are powerful tools to engage your potential customers and convert leads. Read on to learn more about what makes our testimonial video productions unique.
Why Blitz Studios?
We strive to make our corporate videos as "un-corporatey" as possible. This means we take a more cinematic and storytelling approach versus just a talking head and corporate background music. We want to engage the audience from the beginning of the video until the end. We use specific film and editing techniques to engage the audience and make an impact on their decisions.
FAQ's about Testimonial Video Productions
How do you measure the impact of a customer testimonial video?
There are mulitple key metric indicators for measuring the of a testimonial video production. Some recommendations include looking at the viewer engagement numbers and whether people stuck around to hear out your customers. You also want to look at conversions. Are people taking the next step in your sales funnel after watching the video? You can also look at bounce rates. Did the video lower bounce rates and increase retention on the website?
How much does customer testimonial video production cost?
A lot of factors depend on the price. How many testimonials are we doing? Are the testimonials pre-recorded or are we going on location? The average cost of a testimonial video at Blitz Studios is $3,500. This includes a one or two full day shoots with a director and camera operator, post-production editing time, and project management required to put together the project.
How long does it take to produce a testimonial video?
This all depends on when we can get secure the customer for the video. Once we set up a date for shooting, the turnaround time is typically 3 to 5 weeks.
How many testimonial videos should I have?
Blitz Studios recommends having at least 3 different customer testimonial videos. These videos should be placed on your website, and frequently run on your social media pages.
How long should the testimonial video be?
We recommend the testimonial videos to be about one to two minutes in length. However, we always strategize our videos so that anyone viewing will retain the most important parts of the video within the first thrity seconds. The remaining time is spent for prospective clients who want to stay and learn more.